Our Logo & Variations
The logo is the graphic visualization of Scott Brown Media Group - from our employees to our events to the culture we try to cultivate everyday within the organization. The purpose of the logo is to help unify and identify us. By placing our logo on a piece of work or service we are essentially saying “we endorse this”. That is why it is important we take care of the messages we send to others, whether that is through our actions, words, or our representation. When possible, we will use the Global logo to clearly communicate who we are.
The SBMG logo is our identifier, our mark,
SBMG Global Logo
The default logo for the global channel of Scott Brown Media Group includes the SBMG icon along with the name of the organization spelled out in bold and "Global" under the company in regular text.
This logo distinguishes Global from the Hotel channel and should be used as the default for any Global project, service, or item.
SBMG Global Icon
As seen with the logo, the icon makes up a significant part of our mark. We can separate out the logo icon to use with "Global" underneath as a placement for our logo.
Uses such as Polos, hats, t-shirts, patterns, web design, lanyards, socks - you get the picture.
The default color of the icon is black when used with a white or colored background. Should the background be black itself, the white coloring of the SBMG Global icon should be used instead.
These are the accepted uses of the SBMG Global logo. No other variation or color combinations should be used.
Variations w/ Brand Colors
C000 M000 Y000 K100
R000 G000 B000
PANTONE 7527 C / U
C025 M000 Y100 K000
R204 G231 B011
PANTONE 389 C / U
C071 M073 Y000 K000
R114 G068 B255
PANTONE 2366 C / U
C061 M000 Y066 K000
R004 G240 B146
PANTONE 3395 C / U